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Feynman’s Minority Report and Top-Down Design

On reading my praise of Richard Feynman, a fellow systems engineer and INCOSE member (International Council on Systems Engineering) suggested that I read Feynman’s Minority Report to the Space Shuttle Challenger Enquiry. He said I might not like it. I read it, and I don’t like it, not from the perspective of a systems engineer.

Challenger_explosion
Challenger explosion, Jan. 28, 1986

I should be clear on what I mean by systems engineering. I know of three uses of the term: first, the engineering of embedded systems, i.e., firmware (not relevant here); second, an organizational management approach (relevant, but secondary); third, a discipline aimed at design of assemblies of components to achieve a function that is greater than those of its constituents (bingo). Definitions given by others are useful toward examining Feynman’s minority report on the Challenger.

Simon Ramo, the “R” in TRW and inventor of the ICBM, put it like this: “Systems engineering is a discipline that concentrates on the design and application of the whole (system) as distinct from the parts. It involves looking at a problem in its entirety, taking into account all the facets and all the variables and relating the social to the technical aspect.”

Howard Eisner of GWU says, “Systems engineering is an iterative process of top-down synthesis, development, and operation of a real-world system that satisfies, in a near optimal manner, the full range of requirements for the system.” 

INCOSE’s definition is pragmatic (pleasantly, as their guide tends a bit toward strategic-management jargon): “Systems engineering is an interdisciplinary approach and means to enable the realization of successful systems.”

Feynman reaches several sound conclusions about root causes of the flight 51-L Challenger disaster. He observes that NASA’s safety culture had critical flaws and that its management seemed to indulge in fantasy, ignoring the conclusions, advice and warnings of diligent systems and component engineers. He gives specific examples of how NASA management grossly exaggerated the reliability of many systems and components in the shuttle. On this point he concludes, “reality must take precedence over public relations, for nature cannot be fooled.” He describes a belief by management that because an anomaly was without consequence in a previous mission, it is therefore safe. Most importantly, he cites the erroneous use of the concept of factor of safety around the O-ring seals between the two lower segments of the solid rocket motors by NASA management (the Rogers Commission also agrees that failure of these O-rings was the root cause of the disaster). An NASA report on seal erosion in an earlier mission (flight 51-C) had assigned a safety factor of three, based on the seals having eroded only one third of the amount thought to be critical. Feynman replies that the O-rings were not designed to erode, and hence the  factor-of-safety concept did not apply. Seal erosion was a failure of the design, catastrophic or not; there was no safety factor at all. “Erosion was a clue that something was wrong; not something from which safety could be inferred.”

But later Feynman incorrectly states that establishing a hypothetical propulsion system failure rate of 1 in 100,000 missions would require an inordinate number of tests to determine with confidence. Here he seems not to grasp both the exponential impact of redundancy on reliability, and that fault tree analysis could confidently calculate low system failure rates based on historical failure rates of large populations of constituent components, combined with the output of FMEAs (failure mode effects analyses) on those components in the relevant systems. This error does not impact Feynman’s conclusions about the root cause of the Challenger disaster. I mention it here because Feynman might be viewed as an authoritative source on systems engineering, but is here doing a poor job of systems engineering.

Discussing the liquid fuel engines, Feynman then introduces the concept of top-down design, which he criticizes. It isn’t clear exactly what he means by top-down. The most charitable reading would be a critique of NASA top management’s overruling the judgments of engineering management and engineers; but, on closer reading, it’s clear this cannot be his meaning:

The usual way that such engines are designed (for military or civilian aircraft) may be called the component system, or bottom-up design. First it is necessary to thoroughly understand the properties and limitations of the materials to be used (for turbine blades, for example), and tests are begun in experimental rigs to determine those. With this knowledge larger component parts (such as bearings) are designed and tested individually…

The Space Shuttle Main Engine was handled in a different manner, top down, we might say. The engine was designed and put together all at once with relatively little detailed preliminary study of the material and components.  Then when troubles are found in the bearings, turbine blades, coolant pipes, etc., it is more expensive and difficult to discover the causes and make changes.

All mechanical-system design is necessarily top-down, in the sense of top-down used by Eisner, above. This use of the term is metaphor for progressive functional decomposition from mission requirements down to component requirements. Engineers cannot, for example, size a shuttle’s fuel pumps based on the functional requirement of having five men and two women orbit the earth to deploy a communications satellite. The fuel pump’s performance requirements ultimately emerge from successive derivations of requirements for subsystem design candidates. This design process is top-down, whether the various layers of subsystem design candidates are themselves newly conceived systems or ones that are already mature products (“off the shelf”). Wikipedia’s article and several software methodology sites incorrectly refer to design using off-the-shelf components as bottom-up – not involving functional decomposition. They err by failing to consider that piecing together existing subsystems toward a grander purpose still first requires functional decomposition of that grander purpose into lower-level requirements that serve as a basis for selecting existing subsystems. Simply put, you’ve got to know what you want a thing to do, even if you build that thing from available parts –  software or hardware –  in order to select those parts. Using off-the-shelf software subsystems still requires functional decomposition of the desired grander system.

Stealth Fighter, Frontal ViewF-117 frontal view

Off-the-shelf is a common strategy in aerospace, primarily for cost and schedule reasons. The Lockheed F-117, despite its unique design, used avionics taken from the C-130 and the F-16, brakes from the F-15, landing gear from the T-38, and other parts from commercial and military aircraft. This was for expediency. For the F-117, these off-the-shelf components still had to go through the necessary requirements validation, functional and stress testing, certification, and approval by all of the “ilities” (reliability, maintainability, supportability, durability, etc) required to justify their use in the vehicle – just as if they were newly designed. Likewise for the Challenger, the choice of new design vs. off-the-shelf should have had no impact on safety or reliability if proper systems engineering occurred. Whether its constituents were new designs or off-the-shelf, the shuttle’s propulsion system is necessarily – and desirably – the result of top-down design. Feynman may simply mean that the design and testing phases were rushed, that omissions were made, and that testing was incomplete. Other evidence suggests this; but these omissions are not a negative consequence of top-down design, which is the only sound process for the design of aircraft and other systems of systems.

It is difficult to imagine any sound basis for Feynman’s use of – and defense of – bottom-up design other than the selection of off-the-shelf components, which, as mentioned above, still entails functional decomposition (top-down design). Other uses of the term appear in discussions of software methodologies. I also found a handful of academic papers that incorrectly – incoherently, in my view – equate top-down with analysis and deduction, and bottom-up with synthesis and induction. The erroneous equation of analysis with deductive reasoning pops up in Design Thinking and social science literature (e.g., at socialresearchmethods.net). It fails to realize that analysis as a means of inferring cause from observed result (i.e., what made this happen?) always entails inductive reasoning. Geometry is deduction; science and engineering are inherently inductive.

The use of bottom-up shows up in software circles in a disparaging sense. It describes a state of system growth that happens with no conscious design beyond that of an original seed. It is non-design, in a sense. Such “organic growth” happens in enterprise software when new features, not envisioned during the original design, are later bolted-on. This can stem from naïve mismanagement by those unaware of the damage done to maintainability and further extensibility of the software system, or through necessity in a merger/acquisition scenario where the system’s owners are aware of the consequences but have no other alternatives. This scenario obviously does not apply to the hardware or software of the Challenger; and if it did, such bottom-up “design” would be a defect of the system, not a virtue.

Detail of 737 Gear Bay
Hydro-mechanical system components in 737 gear bay

Aerospace has in its legacy an attitude – as opposed to a design method – sometimes called a bottom-up mindset. I’ve encountered this as a form of resistance to methodological system-design-for-safety and the application of redundancy. In my experience it came from expert designers of electro-hydro-mechanical subsystems. A legendary aerospace systems designer once told me with a straight face, “I don’t believe in probability.” You can trace this type of thinking back to the rough and ready pioneers of manned flight. Charles Lindbergh, for example, said something along the lines of, “give me one good engine and one good pilot.” Implicit in this mentality is the notion that safety emerges from component quality rather than from system design. The failure rates of the best aerospace components tend to vary from those of average components by factors of two or ten, whereas redundancy has an exponential effect. Feynman’s criticism of top-down and endorsement of bottom-up – whatever he meant by it – could unfortunately be seen as support for this harmful and oddly persistent notion of bottom-up.

Toward the end of Feynman’s report, he reveals another misunderstanding about design of life-critical systems. In the section on avionics, he faults NASA for using 15-year-old software and hardware designs, concluding that the electronics are obsolete. He claims that modern chip sets are more reliable and of higher quality. This criticism runs contrary to his complaint about top-down design of the main engines, and it misses a key point. The improvements in reliability of newer chips would contribute only negligibly toward improved availability of the quad-redundant system containing them. More importantly, older designs of electronic components are often used in avionics precisely because they are old, mature designs. Accelerated-life testing of electronics is known to be tricky business. We use old-design chips because there is enough historical usage data to determine their failure rates without relying on accelerated-life testing. Long ago at McDonnell Douglas I oversaw use of the Intel 87C196 chip for a system on the C-17 aircraft. The Intel rep told me that this was the first use of the Intel 8086-derivative chip in a military aircraft. We defended its use, over the traditional but less capable Motorola chips, on the basis that the then 10+ year history of 8086’s in similar environments  was finally sufficient to establish a statistical failure rate usable in our system availability calculations. Interestingly, at that time NASA had already been using 8086 chips in the shuttle for years.

Feynman’s minority report on the Challenger contains misunderstandings and technical errors from the perspective of a systems engineer. While these errors may have little impact on his findings, they should be called out because of the possible influence they may have on future generations of engineers. The tyranny of pedigree, as we saw with Galileo, can extend a wrong idea’s life for generations.

That said, Feynman makes several key points about the psychology of engineering management that deserve much more attention than they get in engineering circles. First among these in my mind is the fallacy of induction from near-misses viewed as successes, thereby producing undue confidence about future missions.

 “His legs were weary, but his mind was at ease, free from the presentiment of change. The sense of security more frequently springs from habit than from conviction, and for this reason it often subsists after such a change in the conditions as might have been expected to suggest alarm. The lapse of time during which a given event has not happened is, in the logic of habit, constantly alleged as a reason why the event should never happen, even when the lapse of time is precisely the added condition which makes the event imminent. A man will tell you that he has worked in a mine for forty years unhurt by an accident, as a reason why he should apprehend no danger, though the roof is beginning to sink; and it is often observable that the older a man gets, the more difficult it is to retain a believing conception of his own death.”

 – from Silas Marner, by George Eliot (Mary Ann Evans Cross), 1861

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Text and aircraft photos copyright 2013 by William Storage. NASA shuttle photos public domain.

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You’re So Wrong, Richard Feynman

“Philosophy of science is about as useful to scientists as ornithology is to birds”  

This post is more thoughts on the minds of interesting folk who can think from a variety of perspectives, inspired by Bruce Vojak’s Epistemology of Innovation articles. This is loosely related to systems thinking, design thinking, or – more from my perspective – the consequence of learning a few seemingly unrelated disciplines that end up being related in some surprising and useful way.

Richard Feynman ranks high on my hero list. When I was a teenager I heard a segment of an interview with him where he talked about being a young boy with a ball in a wagon. He noticed that when he abruptly pulled the wagon forward, the ball moved to the back of the wagon, and when he stopped the wagon, the ball moved forward. He asked his dad why it did that. His dad, who was a uniform salesman, put a slightly finer point on the matter. He explained that the ball didn’t really move backward; it moved forward, just not as fast as the wagon was moving. Feynman’s dad told young Richard that no one knows why a ball behaves like that. But we call it inertia. I found both points wonderfully illuminating. On the ball’s motion, there’s more than one way of looking at things.  Mel Feynman’s explanation of the ball’s motion had gentle but beautiful precision, calling up thoughts about relativity in the simplest sense – motion relative to the wagon versus relative to the ground. And his statement, “we call it inertia,” got me thinking quite a lot about the difference between knowledge about a thing and the name of a thing. It also recalls Newton vs. the Cartesians in my recent post. The name of a thing holds no knowledge at all.

RichardFeynman-PaineMansionWoods1984_copyrightTamikoThiel_bwFeynman was almost everything a hero should be – nothing like the stereotypical nerd scientist. He cussed, pulled gags, picked locks, played drums, and hung out in bars. His thoughts on philosophy of science come to mind because of some of the philosophy-of-science issues I touched on in previous posts on Newton and Galileo. Unlike Newton, Feynman was famously hostile to philosophy of science. The ornithology quote above is attributed to him, though no one seems to have a source for it. If not his, it could be. He regularly attacked philosophy of science in equally harsh tones. “Philosophers are always on the outside making stupid remarks,“ he is quoted as saying in his biography by James Gleick.

My initial thoughts were that I can admire Feynman’s amazing work and curious mind while thinking he was terribly misinformed and hypocritical about philosophy. I’ll offer a slightly different opinion at the end of this. Feynman actually engaged in philosophy quite often. You’d think he’d at least try do a good job of it. Instead he seems pretty reckless. I’ll give some examples.

Feynman, along with the rest of science, was assaulted by the wave of postmodernism that swept university circles in the ’60s. On its front line were Vietnam protesters who thought science was a tool of evil corporations, feminists who thought science was a male power play, and Foucault-inspired “intellectuals” who denied that science had any special epistemic status. Feynman dismissed all this as a lot of baloney. Most of it was, of course. But some postmodern criticism of science was a reaction – though a gross overreaction – to a genuine issue that Kuhn elucidated – one that had been around since Socrates debated the sophists. Here’s my best Readers Digest version.

All empirical science relies on affirming the consequent, something seen as a flaw in deductive reasoning. Science is inductive, and there is no deductive justification for induction (nor is there any inductive justification for induction – a topic way too deep for a blog post). Justification actually rests on a leap of inductive faith and consensus among peers. But it certainly seems reasonable for scientists to make claims of causation using what philosophers call inference to the best explanation. It certainly seems that way to me. However, defending that reasoning – that absolute foundation for science – is a matter of philosophy, not one of science.

This issue edges us toward a much more practical one, something Feynman dealt with often. What’s the difference between science and pseudoscience (the demarcation question)? Feynman had a lot of room for Darwin but no room at all for the likes of Freud or Marx. All claimed to be scientists. All had theories. Further, all had theories that explained observations. Freud and Marx’s theories actually had more predictive success than did those of Darwin. So how can we (or Feynman) call Darwin a scientist but Freud and Marx pseudoscientists without resorting to the epistemologically unsatisfying argument made famous by Supreme Court Justice Potter Stewart: “I can’t define pornography but I know it when I see it”? Neither Feynman nor anyone else can solve the demarcation issue in any convincing way, merely by using science. Science doesn’t work for that task.

It took Karl Popper, a philosopher, to come up with the counterintuitive notion that neither predictive success nor confirming observations can qualify something as science. In Popper’s view, falsifiability is the sole criterion for demarcation. For reasons that take a good philosopher to lay out, Popper can be shown to give this criterion a bit too much weight, but it has real merit. When Einstein predicted that the light from distant stars actually bends around the sun, he made a bold and solidly falsifiable claim. He staked his whole relativity claim on it. If, in an experiment during the next solar eclipse, light from stars behind the sun didn’t curve around it, he’d admit defeat. Current knowledge of physics could not support Einstein’s prediction. But they did they experiment (the Eddington expedition) and Einstein was right. In Popper’s view, this didn’t prove that Einstein’s gravitation theory was true, but it failed to prove it wrong. And because the theory was so bold and counterintuitive, it got special status. We’ll assume it true until it is proved wrong.

Marx and Freud failed this test. While they made a lot of correct predictions, they also made a lot of wrong ones. Predictions are cheap. That is, Marx and Freud could explain too many results (e.g., aggressive personality, shy personality or comedian) with the same cause (e.g., abusive mother). Worse, they  were quick to tweak their theories in the face of counterevidence, resulting in their theories being immune to possible falsification. Thus Popper demoted them to pseudoscience. Feynman cites the falsification criterion often. He never names Popper.

Feynmann_Diagram_Gluon_Radiation.svgThe demarcation question has great practical importance. Should creationism be taught in public schools? Should Karmic reading be covered by your medical insurance? Should the American Parapsychological Association be admitted to the American Association for the Advancement of Science (it was in 1969)? Should cold fusion research be funded? Feynman cared deeply about such things. Science can’t decide these issues. That takes philosophy of science, something Feynman thought was useless. He was so wrong.

Finally, perhaps most importantly, there’s the matter of what activity Feynman was actually engaged in. Is quantum electrodynamics a science or is it philosophy? Why should we believe in gluons and quarks more than angels? Many of the particles and concepts of Feynman’s science are neither observable nor falsifiable. Feynman opines that there will never be any practical use for knowledge of quarks, so he can’t appeal to utility as a basis for the scientific status of quarks. So shouldn’t quantum electrodynamics (at least with level of observability it had when Feynman gave this opinion) be classified as metaphysics, i.e., philosophy, rather than science? By Feynman’s demarcation criteria, his work should be called philosophy. I think his work actually is science, but the basis for that subtle distinction is in philosophy of science, not science itself.

While degrading philosophy, Feynman practices quite a bit of it, perhaps unconsciously, often badly. Not Dawkins-bad, but still pretty bad. His 1966 speech to the National Science Teacher’s Association entitled “What Is Science?” is a case in point. He hints at the issue of whether science is explanatory or merely descriptive, but wanders rather aimlessly. I was ready to offer that he was a great scientist and a bad accidental philosopher when I stumbled on a talk where Feynman shows a different side, his 1956 address to the Engineering and Science college at the California Institute of Technology, entitled, “The Relation of Science and Religion.”

He opens with an appeal to the multidisciplinarian:

 In this age of specialization men who thoroughly know one field are often incompetent to discuss another.  The great problems of the relations between one and another aspect of human activity have for this reason been discussed less and less in public.  When we look at the past great debates on these subjects we feel jealous of those times, for we should have liked the excitement of such argument.”

Feynman explores the topic through epistemology, metaphysics, and ethics. He talks about degrees of belief and claims of certainty, and the difference between Christian ethics and Christian dogma. He handles all this delicately and compassionately, with charity and grace. He might have delivered this address with more force and efficiency, had he cited Nietzsche, Hume, and Tillich, whom he seems to unknowingly parallel at times. But this talk was a whole different Feynman. It seems that when formally called on to do philosophy, Feynman could indeed do a respectable job of it.

I think Richard Feynman, great man that he was, could have benefited from Philosophy of Science 101; and I think all scientists and engineers could. In my engineering schooling, I took five courses in calculus, one in linear algebra, one non-Euclidean geometry, and two in differential equations. Substituting a philosophy class for one of those Dif EQ courses would make better engineers. A philosophy class of the quantum electrodynamics variety might suffice.

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“It is a great adventure to contemplate the universe beyond man, to think of what it means without man – as it was for the great part of its long history, and as it is in the great majority of places.  When this objective view is finally attained, and the mystery and majesty of matter are appreciated, to then turn the objective eye back on man viewed as matter, to see life as part of the universal mystery of greatest depth, is to sense an experience which is rarely described.  It usually ends in laughter, delight in the futility of trying to understand.” – Richard Feynman, The Relation of Science and Religion

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 Photo of Richard Feynman in the Payne Mansion woods copyright Tamiko Thiel, 1984. Used by permission. Feynman diagram courtesy of SilverStar.

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Just a Moment, Galileo

Bruce Vojak’s wonderful piece on innovation and the minds of Newton and Goethe got me thinking about another 17th century innovator. Like Newton, Galileo was a superstar in his day – a status he still holds. He was the consummate innovator and iconoclast. I want to take a quick look at two of Galileo’s errors, one technical and one ethical, not to try to knock the great man down a peg, but to see what lessons they can bring to the innovation, engineering and business of this era.

Less well known than his work with telescopes and astronomy was Galileo’s work in mechanics of solids. He seems to have been the first to explicitly identify that the tensile strength of a beam is proportional to its cross-sectional area, but his theory of bending stress was way off the mark. He applied similar logic to cantilever beam loading, getting very incorrect results. Galileo’s bending stress illustration is shown below (you can skip over the physics details, but they’re not all that heavy).

Galileo's beam bending diagram

For bending, Galileo concluded that the whole cross section was subjected to tension at the time of failure. He judged that point B in the diagram at right served as a hinge point, and that everything above it along the line A-B was uniformly in horizontal tension. Thus he missed what would be elementary to any mechanical engineering sophomore; this view of the situation’s physics results in an unresolved moment (tendency to twist, in engineer-speak). Since the cantilever is at rest and not spinning, we know that this model of reality cannot be right. In Galileo’s defense, Newton’s 3rd law (equal and opposite reaction) had not yet been formulated; Newton was born a year after Galileo died. But Newton’s law was an assumption derived from common sense, not from testing.

It took more than a hundred years (see Bernoulli and Euler) to finally get the full model of beam bending right. But laboratory testing in Galileo’s day could have shown his theory of bending stress to make grossly conservative predictions. And long before Bernuolli and Euler, Edme Mariotte published an article in which he got the bending stress distribution mostly right, identifying that the neutral axis should be down the center of the beam, from top to bottom. A few decades later Antoine Parent polished up Mariotte’s work, arriving at a modern conception of bending stress.

But Mariotte and Parent weren’t superstars. Manuals of structural design continued to publish Galileo’s equation, and trusting builders continued to use them. Beams broke and people died. Deference to Galileo’s authority, universally across his domain of study, not only led to needless deaths but also to the endless but fruitless pursuit of other causes for reality’s disagreement with theory.

So the problem with Galileo’s error in beam bending was not so much the fact that he made this error, but the fact that for a century it was missed largely for social reasons. The second fault I find with Galileo’s method is intimately tied to his large ego, but that too has a social component. This fault is evident in Galileo’s writing of Dialogue on the Two Chief World Systems, the book that got him condemned for heresy.

Galileo did not invent the sun-centered model of our solar system; Copernicus did. Galileo pointed his telescope to the sky, discovered four moons of Jupiter, and named them after influential members of the Medici family, landing himself a job as the world’s highest paid scholar. No problem there; we all need to make a living. He then published Dialogue arguing for Copernican heliocentrism against the earth-centered Ptolemaic model favored by the church. That is, Galileo for the first time claimed that Copernicanism was not only an accurate predictive model, but was true. This was tough for 17th century Italians to swallow, not only their clergy.

For heliocentrism to be true, the earth would have to spin around at about 1000 miles per hour on its surface. Galileo had no good answer for why we don’t all fly off into space. He couldn’t explain why birds aren’t shredded by supersonic winds. He was at a loss to provide rationale for why balls dropped from towers appeared to fall vertically instead of at an angle, as would seem natural if the earth were spinning. And finally, if the earth is in a very different place in June than in December, why do the stars remain in the same pattern year round (why no parallax)? As UC Berkeley philosopher of science Paul Feyerabend so provocatively stated, “The church at the time of Galileo was much more faithful to reason than Galileo himself.”

At that time, Tycho Brahe’s modified geocentric theory of the planetary system (Mercury and Venus go around the sun, which goes around the earth), may have been a better bet given the evidence. Brahe’s theory is empirically indistinguishable from Copernicus’s. Venus goes through phases, like the moon, in Brahe’s model just as it does in Copernicus’s. No experiment or observation of Galileo could refute Brahe.

Here’s the rub. Galileo never mentions Brahe’s model once in Dialogue on the Two Chief World Systems. Galileo knew about Brahe. His title, Two Systems, seems simply a polemic device – at best a rhetorical ploy to eliminate his most worthy opponent by sleight of hand. He’d rather fight Ptolemy than Brahe.

Likewise, Galileo ignored Johannes Kepler in Dialogue. Kepler’s work (Astronomia Nova) was long established at the time Galileo wrote Dialogue. Kepler correctly identified that the planetary orbits were elliptical rather than circular, as Galileo thought. Kepler also modeled the tides correctly where Galileo got them wrong. Kepler wrote congratulatory letters to Galileo; Galileo’s responses were more reserved.

Galileo was probably a better man (or should have been) than his behavior toward Kepler and Brahe reveal. His fans fed his ego liberally, and he got carried away. Galileo, Brahe, Kepler and everyone else would have been better served by less aggrandizing and more humility. The tech press and the venture capital worlds  that fuel what Vivek Wadhwa calls the myth of the 20-year old white male genius CEO should take note.

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Epistemology of Innovation

prismI recently ran across an outstanding blog and series of articles by Bruce A. Vojak, Associate Dean for Administration and an Adjunct Professor in the College of Engineering at the University of Illinois. Vojak deals with the epistemology of innovation. Epistemology is mostly an academic term, not yet usurped by Silicon Valley spin doctors, which basically means the study of knowledge and its justification – in other words, what we know, how we know it, and how we know we know it. So it follows that Vojak’s intent is to challenge readers to reflect on the practice of innovation and on how practitioners come to know what to do today in order to innovate successfully.

Incidentally, Vojak uses the popular term, “breakthrough innovation” – as we all do. I’ve been somewhat skeptical that this term can really carry much epistemic weight. It is popular among innovation advocates, but I’m not sure it has any theoretical – thus predictive – value. Even Judy Estrin, a Silicon Valley visionary for whom I have great respect, differentiates breakthrough from other innovation only in terms of historical marketplace success. Thus it seems to me that breakthrough can only be applied to an innovation in retrospect. In this sense it may be rare that prospective innovators can know whether they are pursuing continuous innovation or the breakthrough variety. Why set your sights low? In any case, Vojak is much more knowledgeable on the topic than I, and I’ll enjoy seeing where he goes with the breakthrough distinction that he develops somewhat in his So, what’s the big idea?. Vojak offers that breakthrough innovators are systems thinkers.

The articles by Vojak that I’m most thrilled with, contrasting the minds of contemporary innovators, are entitled “Patriarchs of Contemporary Innovation.” He’s released two of these this month:  Newton & Goethe and Socrates & Hegel. I love these for many reasons including good subjects, concisely covered, flowing logically in a non-academic tone; but especially because they assign a very broad scope to innovation, contrasting the tunnel vision of the tech press.

In  Newton & Goethe, Vojak looks at what can be learned from contrasting the two contemporary (with each other) thinkers. The objective Newton used a mathematical description of color, saw color as external to humans, reduced color into components (his famous prism experiment), and was a detached and dispassionate observer of it – the classic empiricist. For the subjective Goethe, color is something that humans do (it’s in our perception). Goethe was attached to color’s beauty; color is an experiential matter. In this sense, Newton is an analyst and Goethe is a design-thinker. Vojak then proposes that one role of an innovator is be able to hold both perspectives and to know when each is appropriate. Contrast this mature perspective with the magic-creative-powers BS peddled by Silicon Valley’s hockers of Design Thinking.

GodfreyKneller-IsaacNewton-1689Because of my interest in history of science/philosophy of science, one aspect of Newton & Goethe got me thinking along a bit of tangent, but I think a rather interesting one. Vojak contrasts the romanticism and metaphysics of Goethe with the naturalism and empiricism of Newton, the “mastery of them that know.” But even Newton’s empiricism went only so far. Despite his having revealed what he called “true causes” and “universal truths,” his responses to his peers on what gravity actually was suggest that he never sought justification (in the epistemological sense) for his theories.  “Gravity is the finger of God,” said Newton.

Newton was not a scientist, and we should avoid calling him that for reasons beyond the fact that the term did not exist in his day. He was a natural philosopher. When his rival continental natural philosophers – the disciples of Descartes – demanded explanation for force at a distance (how gravity pulls with no rope), Newton replied something along the lines of that gravity means what the equation says. For Newton there was no need to correlate experience with something behind the experience. This attitude seems natural today, with our post-Einstein, post-quantum-mechanics perspective, but certainly was rightly seen by the emerging naturalists of Newton’s day as a theological-holdout basis for denying any interest in understanding reality.

In my view, history shortchanges us a bit by not bothering to mention that only 20% of Newton’s writings were in math and physics, the rest being theology and various forms of spooky knowledge. As presented in modern textbooks, Newton doesn’t seem like the type who would spend years seeking divine secrets revealed in the proportions of biblical structures, yet he did. Newton helped himself to Design Thinking at times.

None of this opposes any of Vojak’s contrast of Newton and Goethe; I just find it fascinating that even in Newton’s day, there was quite a bit of thinking on the opposite side of Newton from Goethe.

I highly recommend Vojak’s very accessible blog and articles on the illinois.edu site to anyone seeking some fresh air on the topic of innovation.

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Intuitive Probabilities – Conjunction Malfunction

In a recent post I wrote about Vic, who might not look like a Christian, but probably is one. The Vic example reminded me of a famous study of unintuitive probabilities done in 1983. Amos Tversky and Daniel Kahneman surveyed students at the University of British Columbia using something similar to my Vic puzzle:

Linda is 31 years old, single, outspoken, and very bright. She majored in philosophy. As a student, she was deeply concerned with issues of discrimination and social justice, and also participated in anti-nuclear demonstrations.
Which is more probable?

A.    Linda is a bank teller.
B.    Linda is a bank teller and is active in the feminist movement.

All's well that endsAbout 90% of students said (B) was more probable. Mathematicians point out that, without needing to know anything about Linda, (A) has to be more probable than (B). Thinking otherwise is the conjunction fallacy. It’s simple arithmetic. The probability of a conjunction, P(A&B), cannot exceed the probabilities of its constituents, P(A) and P(B), because the extension (possibility set) of the conjunction is included in the extension of its constituents. In a coin toss, the probability of heads has to exceed the probability of heads AND that it will rain today.

Putting numbers to Linda, one might guess there’s 1% probability that Linda, based on the description given, is a bank teller, but a 99% probability that she’s a feminist. Even so, 1% is still a bigger number (probability) than 1% AND 99%, which means 1% times 99% – which is a tad less than 1%.

So why does it seem like (B) is more likely? Lots of psychological and semantic reasons have been proposed. For example, in normal communications, we usually obey some unspoken principle of relevance; a sane person would not mention Linda’s marital status, political views and values if they were irrelevant to the question at hand – which somehow seems to have something to do with Linda’s profession. Further, humans learn pattern recognition and apply heuristics. It may be a fair bit of inductive reasoning based on past evidence that women active in the feminist movement are more likely than those who are not to major in philosophy, be single, and be concerned with discrimination. This may be a reasonable inference, or it may just prove you’re a sexist pig for even thinking such a thing. I attended a lecture at UC Berkeley where I was told that any statement by men that connects attributes (physical, ideological or otherwise) to any group (except white men) constituted sexism, racism or some otherism. This made me wonder how feminists are able to recognize other feminists.

In any case, there are reasons that student would not give the mathematically correct answer about Linda beyond the possibility that they are mathematically illiterate. Tversky and Kahneman tried various wordings of the problem, pretty much getting the same results. At some point they came up with this statement of the problem that seems to drive home the point that they were seeking a mathematical interpretation of the problem:

Argument 1: Linda is more likely to be a bank teller than she is to be a feminist bank teller, because every feminist bank teller is a bank teller, but some bank tellers are not feminists, and Linda could be one of them.

 Argument 2: Linda is more likely to be a feminists bank  teller than she is likely to be a bank teller, because she resembles an active feminist more than she resembles a bank teller.

In this case 65% of students chose the extension argument (2), despite its internal logical flaw. Note that argument 1 explains why the conjunction fallacy is invalid and that argument 2 doesn’t really make much sense.

Whatever the reason we tend to botch such probability challenges, there are cases in engineering that are surprisingly analogous to the Linda problem. For example, when building a fault tree (see fig. 1), your heuristics can make you miss event dependencies and common causes between related failures. For example, if an aircraft hydraulic brake system accumulator fails by exploding instead of by leaking, and in doing so severs a hydraulic line, an “AND” relationship disappears so that what appeared to be P(A&B) becomes simply P(A). Such logic errors can make calculations of probability of catastrophe off by factors of thousands or millions. This is bad, when lives are at stake. Fortunately, engineers apply great skill and discipline to modeling this sort of thing. We who fly owe our lives to good engineers. Linda probably does too.

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Fig. 1. Segment of a fault tree for loss of braking in a hypothetical 8-wheeled aircraft using FTA software I authored in 1997. This fault tree addresses only a single Class IV hazard in aircraft braking – uncontrolled departure from the end of the runway due to loss of braking during a rejected takeoff. It calculates the probability of this “top event” as being more remote than the one-per-billion flight hours probability limit specified by the guidelines of FAA Advisory Circular 25.1309-1A, 14CFR/CS 25.1309, and SAE ARP4754. This fault tree, when simplified by standard techniques, results in about 200,000 unique cut sets – combinations of basic events leading to the catastrophic condition.

Segment of a fault tree for uncontrolled runway departure of an 8-wheeled aircraft

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Uncertainty is an unavoidable aspect of the human condition- Opening sentence of “Extensional Versus Intuitive Reasoning” by Tversky and Kahneman, Oct. 1983 Psychological Review.

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Intuitive Probabilities

GothGuy3Meet Vic. Vic enjoys a form of music that features heavily distorted guitars, slow growling vocals, atonality, frequent tempo changes, and what is called “blast beat” drumming in the music business. His favorite death metal bands are Slayer, Leviticus, Dark Tranquility, Arch Enemy, Behemoth, Kreator, Venom, and Necrophagist.

Vic has strong views on theology and cosmology. Which is more likely?

  1. Vic is a Christian
  2. Vic is a Satanist

I’ve taught courses on probabilistic risk analysis over the years, and have found that very intelligent engineers, much more experienced than I, often find probability extremely unintuitive. Especially when very large (or very small) numbers are involved. Other aspects of probability and statistics are unintuitive for other interesting reasons. More on those later.

The matter of Vic’s belief system involves several possible biases and unintuitive aspects of statistics. While pondering the issue of Vic’s beliefs, you can enjoy Slayer’s Raining Blood. Then check out my take on judging Vic’s beliefs below the embedded YouTube video – which, by the way, demonstrates all of the attributes of death metal listed above.

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Vic is almost certainly a Christian. Any other conclusion would involve the so-called base-rate fallacy, where the secondary, specific facts (affinity for death metal) somehow obscure the primary, base-rate relative frequency of Christians versus Satanists. The Vatican claims over one billion Catholics, and most US Christians are not Catholic. Even with papal exaggeration, we can guess that there are well over a billion Christians on earth. I know hundreds if not thousands of them. I don’t know any Satanists personally, and don’t know of any public figures who are (there is conflicting evidence on Marilyn Manson). A quick Google search suggests a range of numbers of Satanists in the world, the largest of which is under 100,000. Further, I don’t ever remember seeing a single Satanist meeting facility, even in San Francisco. A web search also reveals a good number of conspicuously Christian death metal bands, including Leviticus, named above. Without getting into the details of Bayes Theorem, it is probably obvious that the relative frequencies of Christians against Satanists governs the outcome. And judging Vic by his appearance is likely very unreliable.

South Park Community Presbyterian Church
South Park Community Presbyterian Church
Fairplay, Colorado

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Moral Truths and True Beliefs

Suppose I’m about to flip a coin. Somehow you’re just certain it will be heads; you strongly believe so. I flip and you’e right. Say you’re right five times in a row. Can you claim rightness in any meaningful way, or did you merely hold a true belief on invalid grounds? What if you held a strong belief about a complex social issue with no personal knowledge of its details, but followed your community’s lead?

Were Democritus and Lucretius right in any meaningful way when they told the ancient Greeks and Romans that all matter was made up of “atoms” held together by forces, or did they merely hold true but unwarranted beliefs? Does George Berkeley deserve credit for getting quantum mechanics right in the 18th century?

It is moral truth that slavery is wrong and that women should not be subjugated, though this was once obvious to very few. Jesus, at least as he appears in the New Testament, misses every opportunity to condemn slavery. He tells us only not to beat them overly hard. And he tells slaves to obey their masters. Women fare only slightly better. Sometime between then and now the moral truth about women’s rights and slavery has been revealed. Has the moral truth about nuclear power been yet revealed? Solar power? GMO foods?

Last weekend while biking in the Marin Headlands I happened upon a group of unusual tourists. An old man with a long white beard wore high-wasted wool pants and a plain flannel shirt. His wife was in plain garb, clearly separating her from modern society, just as intended by Jakob Ammann, the tailor who inspired it. A younger man also wore a long beard, high wool pants and a plain shirt. I asked him if they were visiting and he said yes, from Ohio. I thought so, I said. He told me they were from Holmes County, naming a tiny town I knew from having grown up in Ohio. They were Amish, on tour in San Francisco.

We talked about the bay area’s curious summer weather, the Golden Gate Bridge and so on, I wished them a nice visit and rode out to Conzulman Road, where I stopped to add a jacket for the cold ride downhill. Two spandex clad local riders did the same. I overheard their snide condemnation of the “Mennonite” (they were Amish) religious zealots and their backward attitudes toward women and cosmology. The more I pondered this, the more it irked me. I think the I can explain why. With no more risk of unwarranted inference than that of my fellow San Franciscans about the Amish visitors, I can observe this about these socially-just bikers.

Get off your morally superior San Francisco high horses. The Amish visitors are far less wedded to dogma than you are. They have consciously broken with their clan and its rigid traditions in several  visible ways; while you march straight down the party line. If your beliefs are less destructive to the environment, your cosmology more consistent with scientific evidence, and your position on women’s rights more enlightened than theirs, it is merely because of geography. You are fortunate that your community of influences have made more moral progress than theirs have. As it should be. Your community of influencers is larger and more educated. You can take no credit for your proximity to a better set of influencers. You hold your beliefs on purely social grounds, just like they do. But they examined their dogma and boldly took a few steps away from it – a mega-Rumspringa into a place that invites fellowship with lawlessness[1],  where separation from the desires of the modern world[2] is not an option.

Transportation Modes
[1] Do not be unequally yoked together with unbelievers. For what fellowship has righteousness with lawlessness? And what communion has light with darkness? – 2 Corinthians 6:14

[2] And do not be conformed to this world, but be transformed by the renewing of your mind, that you may prove what is that good and acceptable and perfect will of God. – Romans 12:2

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Debbie Downer Doesn’t Do Design

OspreyAre you a real engineer – you know, the kind who actually knows the underlying mechanics of how the natural world works? Have you ever been evicted from an innovation workshop by some smug hipster with an art degree who your firm engaged to teach you how to think creatively? Has a self-proclaimed design guru called you a Debbie Downer because you categorically reject all spacecraft designs that  include the note, “Insert warp drive here”?

Do you wear the 3rd Law of Thermodynamics on your sleeve? Do you recoil at greentech entrepreneurs who convince investors and politicians that with innovative design, photovoltaic conversion efficiency can breach the Shockley-Queisser limit or even the Carnot limit?

Do many TED talks make you want to hurl? You know the ones. Take the second most popular TED talk of all time, where Dr. Jill Bolte Taylor relates her “stroke of insight” – an incredible tale of the transcendent peace she experienced after a complete lateral stroke. She drags out the ever-popular (false – but don’t be a Negative Nancy) left-brain/right-brain stuff as an explanation for her mystical experiences. The high-rolling TED audience swoons. Taylor then dredges up an old TED staple, stating, “the left hemisphere is linear thinking.”

Ah – linear thinking. One TED speaker shows a graph of a straight line and another of an exponential curve. He explains the magic nature of exponentiality to the spellbound audience who has apparently forgotten their high school math class on compound interest and then releases his pearl: imagine how productive we can be if we employ nonlinear thinking instead of the linear variety. He equivocates discontinuous non-linearity with exponential nonlinearity and not a soul notices. Critical thinking is for left-brained losers.

Do you groan when Jane McGonigal declares an epic win with her assertion that behaviors learned in World of Warcraft can translate into solutions to real problems if we just swallow the right dose of newthink? McGonigal reports that humans have spent 5.93 million years playing World of Warcraft. She means, of course, 5.93 million man-years (or Doritos-stained-fingers, pear-shaped-kid-years). She adds that 5.93 million years ago is when primates became bipedal (TED video at 6:05). She then addresses the evolutionary value of video games, noting that we’ve played WoW as long as we’ve walked on our hind legs. I’m not making this up. “This is true; I believe this,” as McGonigal likes to say.

If you’ve ever wanted to choke a perpetual-motion hocking idea-man, The Onion has an antidote:

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A Helicopter Flew Over the Cuckoo’s Nest

flowerpower“Fail early and often.” This war cry du jour of speakers on entrepreneurial innovation addresses several aspects of what big companies need to learn from little ones about market dynamics at the speed of the internet. The shelf life of a product idea is pretty short these days. If you don’t cannibalize your own line, a nimble competitor will eat your lunch. Failure is a necessary step on the path to innovative solutions. Short-cycle failure is much cheaper than the long-cycle variety. Innovation entails new ideas, and the idea generation phase is not the time for Negative Nelly, the devil’s advocate, to demoralize your design team. A lot of bad ideas beget new insights that spawn good ideas.

My favorite story about letting crazy ideas fly deals with Pacific Power and Light, who supplies electricity to some remote spots in the Cascades. As the story goes, storms left thick ice on their power transmission lines. Linemen were sent out into the field, who climbed the icy towers and used long hooks to knock down the ice. The process was slow, expensive and dangerous.

PP&L’s brainstorming sessions initially yielded no clever solutions. They again attacked the issue, this time ensuring cognitive diversity by including linemen, accountants, secretaries, and the mail guy.

As a joke, a lineman suggested training bears to climb the poles and shake them. Someone else added that by putting honey pots on top of the poles, the bears would go for the honey without training, and perhaps shake the poles sufficiently to knock the ice off the lines. Continuing the silliness, someone suggested using helicopters to periodically fill the honey pots.

Bingo.  A secretary, formerly a nurse’s aide in Vietnam, recalled the fury of the down-wash from the helicopter blades and asked if flying a helicopter near the power lines would be sufficient to shake the lines and knock the ice off. In fact, it is! By valuing cognitive diversity and by encouraging crazy thinking, the team found a solution. As the story goes, PP&L now uses helicopters to fly over the power transmission lines after ice storms and it works fabulously.

As is probably apparent to any student of mythology, literary form criticism or biblical criticism, the story is pure fiction. It appears in many tellings on the web, some dating back several decades. Veracity strike one: manuscript (version) differences indicate multiple independent secondary sources. Strike two: earlier versions have less textural detail than later versions (e.g., the lineman is named Bill in later tellings). Strike three: the setups for the convergence of a diverse group are strained and get more detailed over time (compare the aphorism setups in Gospel Mark vs. Matthew).

Sure, the story is fiction – but what of it? The tale itself is aphoristic – an adage. It does not rely on the credibility of its source or the accuracy of the details to be valid; it’s validity is self evident. Or as Jack Nicholson (R.P. McMurphy) is often quoted as saying in One Flew Over the Cuckoo’s Nest, “Just because it didn’t happen, doesn’t mean it isn’t true.”

But as any movie fan with access to web-based movie scripts can attest, that quote never happened either. But just because McMurphy never said that just because it didn’t happen, doesn’t mean it isn’t true doesn’t mean that that isn’t true. (That last sentence contains a level-two embedded phrase, by the way.)

Further, just because Nicholson didn’t say it doesn’t mean it wasn’t said. It turns out a few others are cited as sources for this saying as well. The earliest one I could find. oddly enough, is Marcus Borg, theologian and New Testament scholar who found himself in the odd position of trying to defend Christianity while denying that Jesus said the things attributed to him. Borg’s tools are the same ones I used on the helicopter scriptures above.

Quote attribution is a tricky matter, especially when a more famous guy repeats a line from a less famous guy. Everyone knows the one about Oscar Wilde saying to James Whistler, “I wish I had said that.” To which, Whistler replied, “You will Oscar, you will.” I love this one, because it’s a quote about a quote. And none the worse when we discover, as you might expect, that it never happened – which, of course, doesn’t mean it isn’t true.

The exchange between Whistler and Wilde is cited in the Oxford Dictionary of Quotations. They give the source as page 67 of Leonard Cresswell Ingleby’s 1907 book, Oscar Wilde. As you might expect from my mentioning it here, Inglesby’s book contains no such quote on page 67 or anywhere else in the book. However, the 1973 Monty Python skit, Oscar Wilde, does include this exchange between Whistler and Wilde. Inclusion by the Monty Python crew, who tend to research history better than most textbook authors, is reason enough to dig a bit further for a source. Oscar Wilde researcher Peter Raby would be the guy to check on this trivia. I did. Raby traces the quote back to rumors in the early 1900s. He finds that some time after Wilde’s death Herbert Vivien, Douglas Sladen and Frank Harris all recalled the quote but disagreed on whether Wilde or Whistler or neither were involved.

I will never be ashamed of citing a bad author if the line is good.  – Seneca

Mix a little foolishness with your prudence: It’s good to be silly at the right moment.  – Horace

In a world of crowdsourcing and open innovation, it barely matters – beyond frivolous patents of course – where an idea originates or if its pedigree is respectable. Fables about bears, helicopters and Jack Nicholson are fair game. Let a thousand flowers bloom.

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Engineering Innovation, Environmentalism and Sustainable Energy

GlobeLightBulbIf the world is to be saved, it will be innovative engineers who save it.

There is a reasonable chance that the planet needs saving from greenhouse gas and too much carbon dioxide. It’s not certain, and the climate models have far more flaws than many admit (Trenberth’s missing heat, the missing carbon sink, etc.). But the case for global warming is plausible and credible. It’s foolish to try to quantify the likelihood of climate catastrophe; but the model’s credibility and its level of peer review is sufficient to warrant grave concern and immediate work.

Environmental activists, scientists and politicians have made real progress on the climate problem. Calamatists and deniers might not see it that way, because that progress has been by fits and starts. It has involved bitter ideological disputes, ugly politics, and money spent on absurd tangents and scams. But such is the path of progress in a democratic system; and no one has yet to find a better means of agreeing on how to live together.

Environmentalists are opinionated, irrational, pessimistic, Luddite ideologues, unwilling to change their minds or their methods despite evidence. At least that’s how their opponents see them. But national parks, low-emissions cars, lead-free paint, and elimination of chlorofluorocarbons have served us all rather well with acceptable costs; and noisy environmentalists can take much of the credit. It is hard to argue (though some have) that we aren’t better off as a result of the 1970 Clean Air Act. Environmental activism has been innovative and entrepreneurial. Bold individuals and grass-roots movements did their work by being disruptive. They sought and received investment, more in publicity than in money, from high profile Hollywood entertainers. They attached brands, like Jane Fonda, to their polemical products with great success. Richard Posner calls non-academic moralists like Rosa Parks and Susan B Anthony “moral entrepreneurs.” That term seems equally applicable to much of the environmental movement.

Environmentalism, packed with emotion and persuasive passion, is a fine tool for raising awareness. It has been wildly successful; and the word is out. Environmentalism is, however, an extremely poor tool for problem solving. Unfortunately, much of the environmental movement seems unaware of this limitation. It’s time for the engineers.

leonardoScientists have done – and will continue to do – great work in climate modeling, energy research, and geoengineering theory. They’ve shown that global warming could disrupt ocean currents causing a new ice age, that synthetic algae biofuel warrants serious study, and that direct manipulation of climate – if you look far enough into the future – is not only possible but inevitable. Man-made or not, the earth’s climate will do something very unpleasant in the next 50,000 years and humans will likely choose climate engineering over extinction. Scientists will define the mechanism for doing this; engineers will translate concepts into technology. It will be scientists who demonstrate inertial confinement fusion but it will be engineers and innovators who make it utility scale.

Ozzie Zehner, author of Green Illusions, correctly observes that America has an alternative energy fetish. While walkable neighborhoods, conservation and home insulation get little press, solar power is everyone’s darling. The lens of technology is focused almost exclusively on a single cure for our energy problems: produce more energy. But the energy crisis can also be seen as cultural rather than technological. History gives evidence that increases in production and consumption efficiency lead to more consumption (Jevons Paradox). Ozzie proposes that better designed communities, reproductive rights, efficiency codes, insulation, and dwellings designed for sensible passive solar energy have great leverage since they address demand rather than supply.

In Green Illusions Ozzie is neither anti-capitalism nor anti-technology. Some of his proposals involve behavior change and others call for innovative design and engineering aimed at reducing energy demand. On the former, I’m not convinced that enough behavior change can happen in the time needed to seriously impact CO2 output. But I’m very optimistic about the potential for technology and capitalism to save us, Jevons Paradox and all, and despite claims that technology and capitalism are the roots of evil.

The present increasing disruption of the global environment is the product of a dynamic technology and science which were originating in the Western medieval world against which Saint Francis was rebelling in so original a way. – Lynn White, Jr, “The Historical Roots of Our Ecological Crisis”

Let’s change the system and then we’ll begin to change the climate and save the world. The destructive model of capitalism is eradicating life. – Hugo Chavez at the Dec. 2009 UN Climate Change Conf.

The environmental movement now seems far more interested in mutual confirmation of their moral superiority than on fixing things. Far too many environmental moral-entrepreneurs have let their fight take them to an ideological – perhaps religious – place where they dwell on ecological sin and atonement, and revel in the prospect that things are going to hell fast. Since it was technology, capitalism and Christian ethics that got us in this environmental mess, we need to reject the whole lot; and they certainly can’t be part of the cure… Not so fast.

schematicThe big variables in the CO2 game are population, per-capita energy use, device efficiency and production efficiency. Despite their local success, our moral entrepreneurs have had little effect on awareness and behavior change outside Europe and America, the so-called global north. The parts of the world just now creeping out of poverty have other priorities; per-capita usage and device efficiency will likely be driven more by economics than by morality. China, for example, now adds roughly one gigawatt of coal-based electricity generation every week. It has made it clear that no climate-related restrictions will impede its growth. And China exports about 99% of the solar panels they produce. If we cut US CO2 output to zero, it would amount to only a minor delay in the timing of any impending global warming catastrophe.

The global south is where the action is; but the successes of our environmental moral-entrepreneurs have not escaped the boundaries of the global north. Fortunately – and due solely to market forces – the fruits of our technological entrepreneurs travel around the globe at the speed of light. The Jevons Paradox is a dressed-up claim of elasticity of demand with regard to price. The efficiencies of Jevons’ concern were dollars per watt, not CO2 per watt. US electricity prices have climbed steadily (roughly constant when adjusted for inflation) for the past several decades. So Jevons is largely irrelevant in the US and is no reason to throw in the towel on production or consumption efficiency. To the extent that Jevons applies to scenarios where consumption is affected by regulation and peer pressure, it still begs for innovation to bring about higher efficiency devices and power generation means.

RetailElectricityPrice

As the global south move out of poverty, they will buy refrigerators, air conditioners and cars. If all goes well, they’ll buy more efficient versions of those appliances than we did as we crawled out of poverty. If we’re luckier still, they’ll use electricity that comes from something other than the conventional coal plants they’re building at breakneck pace. That might be coal or gas with sequestration, small nuclear, or maybe fusion if we get our act together. It won’t be wind and it won’t be solar – for land-area reasons alone (do the math).

My main point here is a call for more innovation of the engineering type and less of the moral/environmental entrepreneur type. US environmentalism is becoming increasingly short-sighted, fighting a battle that, even if won decisively in the global north, is a miniscule fraction of the whole war. And that style of environmentalism has no tools to take its battle to the global south. What we can take to the global south is engineering innovation. We can’t keep that within our borders even when we try.

Engineering and innovation, with reasonable policy intervention (i.e., Jevons-neutralizing tax) can solve the problem of sustainable clean-energy generation. Behavior change is tricky and it takes time and finesse. Adoption of superior technology is much faster. I’m putting my money on the engineers.

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